The No B.S. Guide to Web Site Success:
The Ultimate Get Started Now, Hassle Free,
Web Sites Made Easy, Step-By-Step Guide
for Non-Web Site Savvy Business People

Yes this is the place where you too can discover how to profit using the Internet.

Click the Play button to hear a 30 second message ...  

Get access to the tools, tips, and techniques we use ourselves to make money on the Internet.

Hello, I’m Steve Vale, make sure you read the whole page and take advantages of the special bonuses included throughout

Imagine these 2 or many scenarios happening to you ...

Scenario 1:		Scenario 2:
While you're sleeping people are browsing your web site, checking out your products and clicking on the Buy Now button. They fill in their credit card info and the credit card processing  company takes care of the details, ... including sending you a cheque each month for all your sales.		You have a list of people who have asked you to send them info about what you do and what you have on offer. You select some products, write a short intro, it's all done with a template so it's got a consistent look and they'll recognise it when it arrives You hit Send and out go your newsletters, followed shortly by orders flooding your email inbox

 Myth or Reality?

Well for us and people we’ve helped it’s a Reality, how about for you?

If you’re in business, then you are selling something ...

So why restrict your profit just because you don’t have a web site, or worse, a poor quality web site.

If you’re serious about massive profits, you’ll want to get yourself a descent web site, one capable of boosting your business success.

Forget about the need for additional software like FrontPage or Dream Weaver or using expensive designers to update and maintain your web site. With a web site from QSS you’ll be armed with the a powerful tool to generate $ for your pocket.

To make it even easier to get started right away, check out the 7 Steps outlined below ... because you don’t want to leave that profit on the table do you?

Want the 7 Steps emailed to you? Including special forms and tips to help you?

All you need to do to get your copy delivered direct to your inbox, plus other great tips over the next few days, is enter you first name and email address below, do it now and we’ll send you the info in the next few minutes, finish reading this page then check your inbox.

You’ll need to confirm your subscription by clicking on the link in the email, this is known as double opt-in, so we know it really is you asking for the info and not someone else trying to fill you email inbox with stuff you didn’t ask for. Yes we hate spam as much as you, we promise to only send you valuable info and not sell you details to others, period. And of course you can unsubscribe at any time, there’s a link at the bottom in all the emails.

Lets get started ...

Step #1 – What’s the bonus you and your business will get from having a web site?

So you want to have a web site ... heck everyone else seems to have one, should you have one as well?

One of the first things to do is write a list of how the web site will help put more $ in your pocket, how it will save you time, and what it can automate.

Make sure you do this first before doing the rest of the steps outlined here, it’ll make the other steps easier.

Now you know why it’s important you have a web site, then next thing to do is define who you’re targeting  - is it strangers, neighbours, or friends?

Step #2 - Who are you targeting Strangers, Neighbours, or Friends?

The visitors to your site are typically in one of three groups - Strangers, Neighbours, or Friends.

Strangers:

These are the people you’ve never met, don’t know you or your company, typically they’re on the web looking for info, have found your web site and are looking for a reason to do business with you rather than someone else who is only a few seconds and a click on the Back button away.

Neighbours:

These are typically prospective customers, it’s likely they already know you, perhaps through some other marketing you’ve done or a previous visit to your site for info.

Friends:

These are your existing customers – think of what you can provide them to keep them coming back. And importantly – referring their friends and colleagues to come do business with you.

Get Clarity

Your web site should focus on one of these groups to ensure clarity. If you have to, there are ways to focus on more than one group, like we do here on this web site ... we’ll get to that later.

Excellent you’ve selected your target audience, what’s next you ask?

Step #3 – Choosing the right Home Page style

There are 3 recommended styles of Home page that out perform the standard “This is who we are” home page.

	Sales letter
	Newspaper cover
	Magazine article contents

Sales letter:

The Sales letter style home page is basically a letter to those arriving at your site, it’s aimed at your target audience, and like any good sales letter asks the reader to take a specific action, preferably now.

There are 2 schools of thought when it comes to writing these letters – long and short.

Short letters, say 250 – 350 words, or maybe as many as  500 – 600, usually no more than a printed page or two.

Long letters, often 5, 10, or more printed pages. These typically tell a story, or (like this page) walk you through a process.

What they both have in common is:

	Both have an attention grabbing headline (this is what gets the reader to keep reading past the headline – just like in a newspaper)
	Describe what you’re offering and how they can get it
	Followed by a call to action, preferably something they do now while it’s fresh in their mind and while they’re on you’re site.

 ... just like if you were writing to a paper based letter.

Newspaper cover:

Just take a look at any newspaper cover page and you’ll get the idea of what this style of home page will look like. Typically a main article and several smaller ones on the page. Articles may be continued on a separate page. Each article has a headline drawing the reader in to read the article (just like a newspaper does) . This is like having several short sales letters on the page.

Layout and writing style is similar to a newspaper to give the familiarity and gain trust. The articles, however, are marketing focused to whet the readers appetite for your paid services or products.

Magazine article contents:

Check out the contents page of most magazines – these consist of article headings and for some articles, small intro text to further draw reader interest.

This style of home page is great for linking to 5, 10, or more marketing style articles. Excellent when you’ve got a lot of info you can share (in other words give value to the reader) – making your site a hub for locating information and still driving the visitor to use your products and services.

The home page of your website is by far the most important of all pages for people visiting your site – it’ll most likely be the most visited page and is the first impression you present to prospective customers.

Step #4 – What other pages do you want to include?

Typically you’ll have at least the following pages:

	About Us
	Contact Us
	Product / Service info
	How-to and info articles

About Us page:

The About Us page is a great place to tell your story – why you do what you do, what makes you unique, your key people (perhaps including photos), etc ...

Contact Us page:

The Contact Us page gives people all the details they need to get in touch with you and you can include phone and fax numbers, postal and location address, as well as email and perhaps even a map and directions on how to get to your business.

As an added bonus for all QSS built web sites all email addresses are “cloaked” – meaning it’s safer to include email addresses on your website because the special cloaking makes it much more difficult for automated spamming tools to decipher your email address. So your web site visitors get better access to you, and you get less spam.

Product / Service info page(s):

Many web site visitors these days will use your web site to gather information before contacting or visiting you to make a purchase. Pages that describe what you do and have will help people make a decision.

How-to and info article page(s):

Information and How-To articles are a great way to transfer knowledge and give value to your customers.

There is a special technique to writing these, if you want to find out what it is, then enter your details below (if you haven’t already signed up). Do it now and your first tip will be in your email inbox in the next few minutes.

Step #5 – What do you want the website to look like?

The look and feel of a website is what’s called the “skin” and it’s the skin that sets the tone and helps define the first impression people have when viewing your web site.

The same “content”, the info on the web site about you and your business, with two different skins can give a visitor a completely different perception of your business – so it’s important to choose something that suits your image.

Having said this, don’t get too caught up in the look and feel  - it’s usually easily changeable with little if any impact on the rest of the website content.

To make life simpler, below you’ll find a collection of excellent skins that come in a range of colours and layout options, all created by world class graphic designers.

Simply choose one of these and the colour you want  - that’s it, website look and feel taken care of.

People sometimes ask “Is it possible to have these changed a bit or a lot, or have something completely different?” You bet, let us know what you’re after and we’ll get you an estimate to create it.

These pre-built skins will get your site up quicker and only cost a fraction of what they would if you had to pay someone to design them just for you.

Also, several new skins are typically released each month by these world class graphic designers, so remember to ask us what’s new.

Step #6 – Your domain name and would you like email with that?

Choosing a domain name:

Your domain name is the text you type into your web browser (e.g., www.qss.co.nz or www.bVelocity.com). If you already have one, that’s great, we can use this.

If you don’t have a domain name yet it’s a simple matter of getting one and we can take care of that for you. To get started, if your business name is already taken, brainstorm names related to the name of your business.

If you haven’t signed up already, enter you info below to get tips on choosing a domain name. Do it now and we’ll send you your first tip in the next few minutes.

The importance of email:

In a recent survey 79.4% of people said they’d prefer to do business with people and companies that have email addresses that use the company domain name rather than free or ISP email domain names like Hotmail or Xtra.

Although offered as a separate paid service, you get email included for Free with your hosting membership for up to 5 email addresses, more are available on request.

This means you can have email addresses that use your domain name such as sales@company.co.nz or yourname@company.co.nz. So you may want email addresses associated with different people and different roles within your business.

Step 7# - Get into action and get started now!

Start now with Step #1 and work through each of the steps. Enter you name and email address above and get extra tips related to these Steps and marketing yourself on the Internet.

As an added incentive, if you are the first person today to email me your list of reasons why you need a web site and how it’ll boost your business, then I’ll send you a special bonus ... you’ll have to email me to find out what it is because if our competition knew which secrets I’m about to send you, they would not be too happy to say the least.

Here’s why a QSS built web site is right for you ...

	Your web site has to have a purpose such as save you time, make you money, or both! We help you make this happen.
	It’s important to target the right people – strangers, neighbours, or friends, we help you explore the options and you may be surprised at who you choose to focus on.
	Your home page is often your best opportunity to make a good first impression, don’t waste it, maximise it using either the sales letter, newspaper, or article contents style. We can even help you write the content for these.
	The bulk of the pages on your web site are there to provide more detail to visitor – we’ll help use these to boost your business.
	Although the words, the content of your site, typically does the selling, it’s important to remember “a picture tells a thousand words” and the same is true with the look of your site – the “skin” – choose one that best matches your image you want to portray.
	Your domain name is your address on the Internet, it’s how people get to your web site – choose one people will remember and use it as the basis of your email addresses.
	Get started now, give us a call or an email and we’ll help you get that awesome web site to get that business boost.

And in a nutshell that’s your web site.

By now you’re probably wondering about the price

“Do you want the cheapest or the best value?”

All web sites are unique, and at the same time have a lot of similarities, which of course help give you certainty around the price of your web site.

Feel free to call or email us at any time to answers to your questions.

There are 3 Package Deals that can be used as the basis for creating your web site – Starter Professional, and Premium. (Prices inclusive of GST.) If some of the details don’t make sense, don’t worry, we can explain them all to you.

Starter Package: $997

	Includes setting up your web site and pointing a domain name to it so the world can get to it. If you already have a domain name we can transfer that, or register a new one.
	5 email addresses are included with the monthly hosting ($33.75 / month) so you can have yourname@company.co.nz, or sales@company.co.nz etc, we’ll also help you setup your email software such as Outlook so you get email delivered direct to your computer.
	Up to 5 web pages
	Choose any pre-built skin form our extensive list, each typically has multiple colour options and layouts, and a range of containers to choose from.
	Feedback on the content you provide and suggestions on how to make it even better.
	Include as many of the standard modules on each page as you want.
	Web site visitor stats so you can see how many people visit your site, the pages they look at, how long they stay, and any search terms they used.
	You own page in the QSS Members Area specifically just for you
	Access to Members only content, including tips, tools, and techniques to maximise the success of your web site.
	Including Google Site Map info so Google is given all the info it needs to review your web site and include in it’s database.
	"Cloaked" email addresses to make it more difficult for spammers to use computers software to search your site for email addresses, yet they are easily readable to your web site visitors.
	Includes the ability for people to search your web site so they can find info faster.

Excellent for first time web site owners, gets you started and up and running with a web site fast, and you can always add more in the future.

Professional Package: $2,497

	You get everything in the Starter Package plus ...
	You can also have an additional domain name pointing to the same web site such as a .com and a .co.nz both pointing to the same web site.
	Get access to any 3 premium modules for no additional monthly hosting fee and no setup fee.
	Up to 15 web pages
	Complete review of all content to provide feedback and suggestions
	Up to 6 hours of copywriting  - typically for your home page to help you get your message out so visitors to your web site take action.

Great for people wanting to revamp and breath life into an existing web presence. Perhaps include the ability to purchase individual items or set up Members only areas.

Premium Package: $4,497

	You get everything in the Professional Package plus ...
	Up to 25 web pages
	Up to 2 days worth of copywriting to really market your business, and can include drafting articles, auto-responder emails, as well as home page content.
	Optionally setting up an auto-responder or newsletter to keep in touch with customers and get them coming back to your site and taking action

Perfect for setting up web stores where you’re selling multiple items, or items that require some form of configuration or require the customer  to select multiple options such as male large green short sleeve shirt vs female red medium size long sleeve shirt.

Also great for company Intranets, Membership sites, and Community portals.

These packages are a guide ...

Often we’ll work with you to identify which package is close to what you’ll need and then we can tweak it’s features to fit your unique requirements and budget.

Also if you want more domain names pointing to your web site then each additional one can be added for $100.

And You Cannot Go Wrong

The reason why is because you're covered by our ...

Triple Risk Free Guarantee

		For Starter Packages we'll build your web site in 2 weeks* or less or it’s free. For Professional and Premium Packages we’ll give you a build timeframe* such as 3 or 4 weeks, in which we will complete the web site, or it’s free.
		Find any spelling errors on the web site and we'll fix them for free.
		If you change your mind on the skin within the first 90 days, then we'll change it for free to another containing the same layout structure**.

That's fair, right?

* The build timeframe applies from the content sign off date, the date you approve the content. Any changes to the content reset the start of the build timeframe.

** Using one with the same layout structure means there will be no changes to the positions of content, skins can be selected, however a small charge maybe required.

Here’s How To Get Started Right Now

Here’s the 3 step process:

1. To make Step #7 real easy and while it’s still fresh in your mind fill in the following information and click on the Send button.

2. Pick up the phone and give us a call on +64 (9) 299 6618 to check we got your information and answer your questions. (Remember if you’re the first today, you’ll get a copy of the secret report mentioned earlier.)

3. Starting today, use the information we send you, combined with the tips on this page to start working on what you want on your web site, the content, pictures, articles etc – use the Steps above and the tips in the emails you get (you’ve entered your name and email address above, right?).

Here’s the quick form you can use to complete Step #7

[form to fill in steps 1 - 7]

The rest of this page describes more of the features specific to QSS built web sites

The software used to create your QSS built web site means you get a web site that would normally cost 100’s of thousands if built from scratch, instead you get it for around 100th of the price.

Let’s look at some of the great features you get:

	Inline editing of text directly on the web page. This means you can change the words on the web page, including formatting, then save your changes and it’s done, no need for web designers, you can do it all yourself if you want.
	Plug and play to assemble your web site. No need for additional software such as Dream Weaver, FrontPage, or Expressions, you don’t even have to know HTML or FTP or other such gobble-de-gook.
	You can Drag and Drop content around the page – no more messing around with HTML code and tables, just click on the module you want to move, drag it, then drop it where you want it to go ... so simple.
	Built in Security and Membership, so you can choose who sees what, including who can make changes to the web site. Make some information available only to special customers or groups.
	Search enabled to your visitors can find what they are looking for on your web site.
	Skin-able, in other words, you can change the look and feel of your site by changing the skin, choose from our extensive list that grows every month or let our world class graphic designers built you one.
	Recycle Bin – so if you accidentally delete a module you can get it back.

Out of the box you’ll also have access to a vast array of modules you can plug into your web site.

Here’s a sneak peak at just a few of them:

	Text/Html - This will be the most used module on your web site, it’s what you add to a page when you want to add written text to the page – think of it like having a simpler to use version Microsoft Word built right into your web site. You can type in text, format it, and easily display it on your web site.
	Announcements - Got news, articles, and information that you want to share and let people know what’s happening? If so, then the Announcements module provides a great way of listing new things – people can read the short description and then click to read more.
	Events - If you’ve got things happening that you want people to know about you can use the Events module to display a calendar. You can even use it to have people book in for events, even pay for them too if needed.
	FAQ - Do you get asked the same questions over and over again? The FAQ (frequently asked questions) module is a great time saver, point people in its direction and free up your time.
	Feedback - provide a quick and easy way for people to email there feedback or questions to you right from on the web page.
	Google Adsense - Make money from showing Google Ads on your web site.
	Media - Add images, Adobe Flash, Windows Media Video (wmv files) and other visual media to demonstrate what you do, who you are etc.

That’s just a small handful of what’s available out of the box, here are some of the great premium modules:

	Amazon Store - recommend books (actually anything on Amazon.com) relating to your business and do your customers a service by showing them where they can get them, and if they choose to buy using your link, you get a % of the sale ... all of the sale, not just the book you recommended, cool huh?
	Blog - provide commentary on what you and your business are up to, keep your customers informed with the latest info and get them coming back to your site on a regular basis.
	Calculator - provide the ability for people to enter details to perform a calculation, perhaps something specific to your industry, the person filling it in can even email to result to themselves, or you, if you want.
	Documents - Got documents such as Word, PDF, or Excel documents that you want to share, use this module to easily manage them and make them available.
	Forum - provide a place for people to interact and share knowledge, maybe use it as a way of customers providing each other with tips and support.
	Glossary - got a heap of terms to define to make life easier for your customers? Then use the Glossary module to make it easy for you.
	News Feeds (RSS) - source info from other locations such as industry blogs or news sites and incorporate it into your web site. It’s one way of refreshing your content without having to write it yourself.
	Photo Album and Gallery - show photos of products or samples, excellent for photographers, you can even sell photos and provide a secure place for purchasers to download from
	Survey - Find out what’s on their mind with quick surveys.
	Wiki - create your own online encyclopaedia where people can contribute and enhance the info contained on your site.
	Plus heaps more ...

... you don’t have to use all of these to have a successful web site.

Chances are, you’ll only use a small handful, specifically suited to fit with your site aims.

Have an awesome day

Steve Vale

P.S. Take Action Now and Be Rewarded. As mentioned earlier, complete the 7 quick steps described here using the form and send them to us to get started now.

Be the first today to send us the completed form (or even just email us your info from Step #1) and you’ll receive a special report for your eyes only and strictly not to be shared, it wouldn’t be called an unfair advantage if everyone knew ;-)

P.P.S. This is the end of the letter, get started now and let us help you boost the success of your business today.